Cookies Policy

1. What Are Cookies

Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit websites. They are widely used to make websites work efficiently, remember your preferences, and provide valuable information to website operators. Cookies do not typically contain personal information that directly identifies you, but they may be linked to information we store about you.

This Cookies Policy explains what cookies we use, why we use them, and how you can control them when using the Perplexitye website and AI platform (collectively, the "Service"). By continuing to use our Service, you consent to our use of cookies as described in this policy, unless you have set your browser to reject them.

2. Types of Cookies We Use

We use the following categories of cookies on our Service:

2.1 Strictly Necessary Cookies

These cookies are essential for the Service to function properly. They enable core functionality such as security, network management, authentication, and accessibility. You cannot opt out of these cookies as the Service would not work without them. Examples include:

• Session cookies to keep you logged in during your visit
• Security cookies to detect fraudulent activity and protect your account
• Load balancing cookies to distribute server traffic efficiently
• CSRF tokens to prevent cross-site request forgery attacks

2.2 Preference Cookies (Functional)

These cookies remember your choices and preferences to enhance your experience. They may be set by us or by third-party providers whose services we have added to our pages. If you disable these cookies, some features may not work as intended. Examples include:

• Remembering your language and region preferences
• Saving your theme preference (light/dark mode)
• Remembering your notification settings
• Saving your recently used AI settings or templates

2.3 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our Service, which pages are most popular, and how users navigate our platform. The information collected is aggregated and anonymous. We use this data to improve performance and user experience. Examples include:

• Google Analytics cookies to track page views, bounce rates, and traffic sources
• First-party analytics to measure feature adoption and AI response quality
• Performance monitoring cookies to detect errors and optimize loading times

2.4 Marketing and Advertising Cookies

These cookies track your browsing habits to deliver relevant advertisements and measure campaign effectiveness. They may be set by our advertising partners (such as LinkedIn, Google Ads) and collect information about your online activity across websites. We use these only with your consent where required by law. Examples include:

• Retargeting cookies to show you relevant Perplexitye ads on other websites
• Conversion tracking cookies to measure the success of our marketing campaigns
• Social media cookies that allow you to share content on platforms like LinkedIn or X

3. Specific Cookies We Use

Below is a detailed list of the cookies we use on our Service:

• session_id - Strictly necessary. Expires when browser is closed. Used for authentication and maintaining your logged-in session.
• csrf_token - Strictly necessary. Expires after 24 hours. Security token to prevent cross-site request forgery.
• user_preferences - Preference. Expires after 12 months. Stores your UI settings, theme, and language choice.
• _ga - Analytics (Google). Expires after 2 years. Used to distinguish unique users and calculate visitor statistics.
• _gid - Analytics (Google). Expires after 24 hours. Used to distinguish users for Google Analytics.
• _gat_gtag_UA_* - Analytics (Google). Expires after 1 minute. Used to throttle request rates to Google Analytics.
• px_recent_activity - Preference. Expires after 30 days. Remembers your recent AI prompts and features used.
• _fbp - Marketing (Facebook). Expires after 90 days. Used for Facebook advertising and retargeting.
• li_sugr - Marketing (LinkedIn). Expires after 90 days. Used for LinkedIn advertising measurement.
• cookie_consent - Strictly necessary. Expires after 12 months. Stores your cookie preference selections.

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. These third parties may collect information about your online activities over time and across different websites. We do not control these cookies. Current third-party cookie providers include:

• Google Analytics: Provides anonymized usage statistics. Google's Cookie Policy
• Google Ads / DoubleClick: For advertising measurement and remarketing. Google Ads Policies
• LinkedIn Insight Tag: For campaign analytics and retargeting. LinkedIn Cookie Policy
• Intercom (if used for chat): For customer support messaging. Intercom Cookies

5. How to Control and Delete Cookies

You have the right to accept, reject, or delete cookies at any time. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of our Service.

Browser Settings

You can manage cookies through your browser settings:

• Google Chrome: Settings → Privacy and Security → Third-party cookies
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Microsoft Edge: Settings → Site permissions → Cookies and site data
• Brave / Opera: Similar settings under Privacy or Security sections

Cookie Consent Tool

When you first visit our website, you will see a cookie banner where you can choose which non-essential cookies to accept. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

Opt-Out of Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Opt-Out of Interest-Based Advertising

You can opt out of targeted advertising through the Digital Advertising Alliance (DAA) opt-out tool or Your Online Choices (Europe).

6. Cookie Duration

Cookies can be either "session cookies" or "persistent cookies":

• Session cookies are temporary and are deleted when you close your browser. They are used for essential functions like authentication.
• Persistent cookies remain on your device for a set period (from days to years) or until you delete them. They are used for preferences, analytics, and remembering login status across visits.

Specific expiration periods for each cookie are listed in Section 3 above.

7. Updates to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our practices. The "Last updated" date indicates when revisions were made. Material changes will be notified through our website or by email. Your continued use of the Service after changes constitutes acceptance of the updated policy.

8. Contact Us

If you have any questions about our use of cookies or this policy, please contact us: